Search engine optimization, or SEO, is one of the most important aspects for lead generation on the internet. With content marketing becoming more and more popular in recent years, it’s no surprise that many people are turning to search engines like Google for new clients. But with so much competition out there, how can you make your site stand out from the crowd? The answer is simple: use SEO!
SEO helps potential leads find your website when they’re searching online by ranking higher in SERPS (search engine results pages). We cover both onsite and offsite SEO techniques to rank higher in SERPS. Our clients love working with us because we always deliver high quality content that has been planned out properly before being put into practice. here are some of the tactics our talented team use to produce some amazing results no matter how competitive the market in your niche is!
First we optimise every text embedded on your website for SEO. This means making sure that each page on the site has a unique title and description so search engines know what they’re indexing – Google even rewards pages with this information by ranking them higher in SERPS! Secondly, we make sure to use keywords throughout the content of your site. If you have questions about how many times specific words should appear on individual blog posts or webpages, we can give you more information.
Next up is offsite SEO techniques which are just as important as on-page optimization for lead generation sites. These include backlinks (the links pointing back into your site) and social media sharing. We start by reaching out to other blogs, businesses, or news publications related to your industry with a simple email that includes a link back into the site as well as the pertinent information about why they should consider including it in their next post or article. Most people will be more than happy to include links for these kinds of requests because they’re great exposure opportunities! We use other forms of back-linking such as guest posts on other blogs and directory submissions (when possible) to help out with offsite SEO. With these top SEO techniques, and a few other more in house techniques we’re able to turn your local page into an authority site for your industry and drive more traffic than ever before!
